Tell us what you need the brand to be used on, so we can keep this in mind during the creative process. If the brand needs to be used on something very large (like a billboard or signage) or something very small (like a pen), this needs to be taken into account.
If you have any existing brand materials, do these need to be replaced? If you have existing assets or collateral, how will the new brand work alongside them?
What other plans for the business might need to be considered when creating your new brand? Are you planning to move to new premises, or to start showing at exhibitions in the future?